Telemarketing Is the Best in the Software Industry

The software industry is in constant change. Needs are different compared to before. Customers want to have new things. They want to experience a different software service. Businesses also need newer and better software programs. All of these could become a strain to many software resellers. That’s why it has become important for them to look for software leads that can help them improve their sales performance. And to gain all that, they will need the help of telemarketers. And why not? It’s been proven again and again that this method is the best for the software business.

For those in need of software sales leads, B2B telemarketing has been shown to produce results. And it’s for a good reason. No one can deny that telemarketing can get to places that other marketing techniques fail to penetrate. Say, for example, when a company is in search of ERP software leads or CRM software leads, they can use telemarketing to help them identify who can provide them with a reliable software program. It’s easier this way, and it doesn’t have the problems that usually plague companies when they decide to look for leads on their own. This is a tool that can bring a lot of useful advantages for those who are engaged in expanding and streamlining their business operations.

Even software resellers appreciate the usefulness of telemarketing in keeping their operation going smoothly. To begin with, they have a greater chance of obtaining JD Edwards leads, Sage leads, Oracle leads, and Microsoft leads. All of these are pretty hard to obtain, that’s why it pays to have professionals to find them for you. These are the types of leads that you can’t get through a simple telephone call to their companies. In these cases, professional telemarketers would be the better choice to deal with them. They are the best when getting leads on the phone. And this is the reason why they are continuously being on demand by many software resellers. And the demand is growing steadily.

When you are also looking for SAP leads and SAS leads, then telemarketing services would be the best firms to ask help from. The people who perform these lead generation tasks are pretty good in finding fresh and high quality leads. These are the people who put a lot of effort in providing you these because they believe that you deserve only the best. Besides, it would damage their reputation if you don’t get the leads that you want. And SAS and SAP products and services are some of the most in-demand today, it only makes sense that you, the reseller, would look to increase their market visibility.

It’s not hard to imagine what software resellers can achieve using telemarketing. You can see it already with the countless shops that are satisfied with the leads that have been provided by telemarketers. Many of these firms were not in a really good position in the beginning, but once they got very good software sales leads, followed it up well, and successfully convert them into an actual sale, then it’s actually good. Even software companies are using telemarketers to look for software resellers who would be willing to sell their latest software products and service. In other words, telemarketing serves as a dependable bridge that links software resellers and the software companies they would like to work with.

The Role of Technology For Successful Telemarketing

For business organizations in Singapore, B2B lead generation is an all-important aspect to keep their businesses alive and attain growth. It is the force that drives them to improve their strategies and come up with better ideas to attract new prospects. However, there are just some Singaporean firms that could not properly do lead generation while actively focusing on other equally significant functions such as product or service development, client relations, customer service, etc. Failure in B2B lead generation can compromise the entire business operation.

This is one of the many reasons why more and more companies in Singapore have sought help from telemarketing service providers. Over the recent years, many Singaporean firms have developed the enthusiasm to outsource their lead generation services to offshore providers. They have concluded, after thorough discussions and brainstorming, that outsourcing produces results far better than what they could have done on their own.

However, BPOs come in large population these days, making it challenging for firms in Singapore to decide which outsourcer is best for them. Some firms claim that they offer very low rates while others boast the names of business giants that they have served. But, which is which? How can a Singaporean business pick the right one?

In choosing a partner, there is a need for an in-depth evaluation. One of the areas where assessment should be focused on is the technology being used by a call center. This, however, depends on many factors, like the size and purpose of the outsourcer, the location and the supported channels (emails, fax machines etc,). For the record, a plethora of technology, applications and tools are needed to operate a call center effectively. Enumerated below are some of the much-needed technologies.

Customer Relationship Management (CRM) application. This is the most efficient tool for creating and maintaining healthy relationships with sales leads and clients. It creates a bond between the telemarketers, the prospects and the clients. For the sales leads, CRM is useful in gathering relevant information which is used to address the concerns of the sales leads. On the other hand, CRM helps clients in Singapore to know the current progress of the program, hear call recordings made by the agents, learn updates, track reports, and communicate with the people who handle the program.

Campaign management system. CMS is a must-have for all outbound call centers. This is so because this application lets the telemarketers know whom to contact, or to supply with a list of telephone numbers or email contacts. An advance CMS permits callers to record how each sales prospect has replied to a given campaign.

Call recording systems. All contact centers are obligated to possess call recording systems. This set of recording devices captures calls made to sales prospect which allows Singaporean clients to assess agents’ performance. A more sophisticated call recording system does not only capture calls but also related screens utilized to serve the sales lead. The most advanced type, on the other hand, records all types of interactions, aside from phone calls.

Workforce management system. As the name suggests, this application forecasts the volume of calls and other kinds of interaction in a given day. This helps team leaders and telemarketing firm’s managers to schedule the number of agents to hire new employees in order to meet projected output, considering other factors such as training classes, agent breaks, vacations, etc.

Computer-telephony integration. This is a system that allows interactions on a computer and telephone to be integrated. It has even expanded to the integration of all channels like email, fax, web and voice with computer systems.

Successful telemarketing can only be achieved when every element is functioning well. When companies in Singapore have made it clear to outsource their lead generation services through telemarketing, it ought to check carefully the competencies of a chosen service provider. This, then, calls for a meticulous yet fair evaluation of an outsourcer’s acquired technology.

The Art of Cold Calling

I wish I could tell you there is something called “The Art of Cold Calling.”

But that alone, the “art-part” of dialing and smiling won’t make you any money.

People don’t pay for art, as such, they pay for the results that art produces.

Walk into a gallery or a museum. When you see a piece of art that causes what is called “aesthetic arrest,” which means the painting or sculpture stops you in your tracks, then that work has been successful.

It got your attention, and it became the centerpiece of your consciousness. It moved you to some sort of action, altering your attitude and your behavior.

Cold calling seldom reaches this level of effectiveness. We have to contact lots of folks before a good number of them will listen to our message and respond as we intend.

Which means that there must be a system to cold calling, a science to it, which has to partner with the art. Think of it as brawn-and-brains, Beauty and The Beast.

One without the other won’t work.

For instance, there are tens of thousands of call centers around the world that will gladly make lots of “ugly” calls for you, right now. There is no art to the construction of their scripts. They’re spraying and praying, often contacting the wrong people, littering the listening landscape with features and benefits, hoping some will stick.

They’re working “The Law of Large Numbers,” which will work for them in producing results, providing some art has been put into their scripts.

At the same time, there are people that have fashioned beautiful presentations, a pleasure to hear and to recite, that are completely ineffective because there is no commitment to systematically rolling them out.

It reminds me of the line attributed to St. Augustine: “There is no joy in heaven over empty churches.” Ditto for empty art museums and galleries, and for phones that go uncalled.

When I was disseminating my seminars across the country, I devised an ultra-short cold calling script that didn’t sound like one. It lasted about twenty seconds, and to this day, I marvel at the elegance, beauty, simplicity, and above all, the art of it.

But equally important, I committed to using this presentation, relentlessly. That’s a strong word to use, because it took very little effort to make this cold calling script come to life.

What were the results? Nearly every college and university I contacted about sponsoring my seminars said yes. Two or three said no.

Within 18 months my customer service and telephone sales seminars were conducted from Hawaii to New York.

I’ve often thought that the best poems have been balled-up and tossed in the trash, and the world’s greatest canvasses have been painted over, never to be seen and appreciated.